When you submit your files
Select Printing Top 10 Design Tips
01. If you are sending us files on a disc always
provide the name of the file and the program used to create it. Label your
disc with your name, address and phone number.
02. Be very specific when you're naming a file,
for example "Brochure final 2-2-2005" instead of "Brfinal#22-5-2205"
03. Always provide the artwork in folders. Most
of the time you'll provide three folders: one for source documents, one for
fonts (screen and printer), and one for imported images
04. Do not submit duplicates of a file to be printed,
it is easy to print the wrong file especially if they are in the same directory,
ONLY provide what is to be printed.
05. It was a misconception in the 80's that printing
bureaus HAD to have all the fonts necessary to print any publication. Font
licensing and distribution became a big issue for type foundries, please ALWAYS
provide copies of any screen and printer fonts you use in a publication. Although
we have an extensive type library we might not have the fonts you used for
your design.
06. Be sure to include all placed graphics and photographs used in your publication as separate files. Whenever possible provide a folded hard copy of your design (s).
07. Include a hard copy for every job or page of
a publication. If it is a reprint provide the previous job number.
08. Remember, when scanning images any text line art
included should be scanned at 600dpi, any photographs or color charts should
be saved at 300dpi, after you save an image DO NOT SCALE IT more than 120%
or it will interpolate.
09. We are not responsible for errors in the body
text of a publication. Always proof read your copy, preferably by more than
one person in your organization, before submitting your files to us.
10. We have a file size for email submissions (Maximum size 10MB),
if you have large files to upload please use our FTP server, we can provide
you with the username and password.
11. Please provide detailed directions if your
job requires specific features such as screens, varnishes or stock type. If
you are unsure about the stock, varnishes or special finishes call us, we
are glad to help!
Putting the extra work in file preparation will go a long way in preventing any problems with the print project. The better prepared the files are before they are sent to your printer, the more likely that you will have a smooth, stress-free printing process.
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Excellence and Experience
Select Printing's commitment to quality covers every phase
of our production process. The following guidelines have been designed to
help your job move through the pre-press process quickly and to print correctly
when sent electronically.
We are here to assist you every step of the way, the following tips are suggestions
based on our many years of experience in the publishing field. We encourage
you to read this section from time to time as software changes so quickly. We
can assist you with technical guidance if you are experiencing problems with
the setup of a file before you send it to us.
Image Color Conversion
Always use CMYK!
Most Offset printing technology use CMYK color description and screen design use RGB. CMYK (Cyan, Magenta, Yellow, Black) is used because of printing technology that uses these 4 colors to make picture on paper. This color model is for Reflective surfaces. RGB (Red Green Blue) is for self-lighted surfaces, like screens and TVs.
If you have photos or illustrations in RGB, always convert them using Photoshop’s "Image" command , and choose "Mode" menu, because Adobe Photoshop gives best result with minimum changes of colors. CorelDRAW, for instance, gives totally different colors if you export drawing to RGB or CMYK. In my opinion, if you have to use some design elements from CorelDRAW, export them in RGB and then convert in CMYK using Photoshop.
We can do image color mode conversions for a nominal fee.
File Preparation
• Make sure that your design files are properly setup for the size of your final prints.
• Check to be certain that you have the appropriate bleed size of at least .125” bleed all around your document when you use bleeds.
• Try to keep a 0.125” distance for the trim area to help avoid text or images from being accidentally cut off.
• Center your documents or design properly within the live area.
• For folded prints, insure that important text or details are not placed where the folds will be and that the content in each individual panel is centered.
• If your prints are a 2-sided job, check your page orientation.
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